Home Page
Ashmi Shah
Before Peek-a-Boo came to life, Ashmi Shah a chartered accountant by qualification had a career in management consulting ascending through the ranks in the corporate world.
Her work with charitable organizations, focusing on children’s education, deepened her empathy for kids.
She discovered her innate love for story telling at an early age. As a child, she would spend countless hours immersed in the pages of good books. It was during these formative years that the seeds of creativity were planted, laying the foundation for what would become a lifelong pursuit.
Armed with nothing but a pen and paper and her love for fiction she decided to take a leap of faith and launch Peek-a-Boo kids, a brand dedicated to create children’s clothing and innovative children’s books that would not only entertain but also educate and inspire young readers across the country.
Our Story
Who are we?
In a world where screens dominate, we seek to usher a new dawn of creative literature, inculcate a love for reading and spread the joy of fiction for children in India.
Our goal at Peek-a-boo is to make reading a joyful experience for children and pique their interest in books by introducing them to captivating characters. I I’ll
But Peek-a-Boo isn’t just about stories—it’s about style, too. Our collection of children’s clothing combines comfort and playfulness in equal measure. From cute prints, vibrant colors and cozy fabrics, Peek-a-Boo’s garments are as practical as they are stylish, making them the perfect choice for young adventurers on the go.